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Brett's "26 Step Guide", still apply?

     
7:48 am on Oct 30, 2008 (gmt 0)

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I dug up an old article, Brett's 26 Steps to 15 big ones in a day:
[webmasterworld.com...]

Does most of that information still apply? Also, are there any similar more updated guides such as that?

More specifically, I was curious about the below section:


G) Outbound Links:
From every page, link to one or two high ranking sites under that particular keyword. Use your keyword in the link text (this is ultra important for the future).

So even if I run an e-commerce website selling a product, it would be in my favor to link to some competing websites from my homepage?

2:10 pm on Oct 30, 2008 (gmt 0)

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Why not.

It's relevant content.

2:27 pm on Oct 30, 2008 (gmt 0)

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As with so many things, it depends, I wouldn't recommend linking to a direct competitor, as you don't want to give your customers a reason to leave and buy elsewhere, but if WIkipedia are at #3, link to them, a blog @ #5 link to them, a youtube link at #10 link to them, bob's your uncle, you have 3 outbound links.
2:47 pm on Oct 30, 2008 (gmt 0)

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I would say it doesn't apply in exactly the same way as it did before, and one or two of the points are outdated. Point J especially.

It may have been valid in 2002, but things are considerably more competitive now. One page of quality content a day won't get you far in niches where your competition has a team of writers and developers at work.

2:48 pm on Oct 30, 2008 (gmt 0)

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So even if I run an e-commerce website selling a product, it would be in my favor to link to some competing websites from my homepage?

Yes it would be a good idea, most especially for newer sites. Doesn't have to be the homepage. Sorta depends on the situation.

3:45 pm on Oct 30, 2008 (gmt 0)

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If somebody who ranks above you has some information or items that you do not sell you can link to them. It will be rare that you do exactly the same thing as somebody. You can also link to them to show that you have lower prices or better quality items.