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I'm not quite sure whether this question makes much sense .. but as this is a discussion forum, I guess this is the best place to clarify my doubt.
As we know, in affiliate marketing, we entitle other websites to display our products and compensate them monetarily if anything turns up from them. If I'm the owner of an ecard site, the affiliate site would not have much option for making any modification of the content and has to display my products as it is.
But that could give rise to duplicate content issue from the view point of search engines.
What would be the remedy in this case?
if he ends up selling your card, i don't think you have a reason to complain about duplicate content.
You might also explore ways to make the ecards themselves unreadable, unless your issue has more to do with descriptive snippets, in which case, comments above apply.