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folder structure, file names and their effect on SEO

     
12:55 am on Mar 11, 2008 (gmt 0)

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Hello,

I'd like to ask a few questions:

1) Does the way I organize my files into folders have any (significant) effect on my success with the search engines (or general marketing for that matter)?

Does a flat or a hierarchic(exp?) folder structure affect the crawlability of a website? Is one generally better than the other? or does it depend?

2) Do the file names matter for SEO/marketing purposes? Does it make any sense to use keywords in them?

Does this matter to the search engines?

I guess from a general point of view I should use descriptive file (and folder) names so people can remember it more easily? but all in all it probably plays hardly any role?

3) Anything else I have to watch out for when it comes to folder structure/file names?

thanks (and good night)! I'll appreciate any input!

1:38 am on Mar 11, 2008 (gmt 0)

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rule #1. Think "Prominance"

The earlier on, keywords (whether in file or folder names) the better.

Therefore, fewer folders in the url is better.

crawlability is not affected. its all about linking within the site.

yes, keywords in filenames (or folder names) is essential. keep is short.

this is covered in most GOOD seo books. i recommend reading a good one or two to start off (maybe The SEO Book). there is more to this than I have time to go into such as using hyphens between words instead of underscores

10:38 pm on Mar 11, 2008 (gmt 0)

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thanks for the reply
2:56 pm on Mar 24, 2008 (gmt 0)

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Absolutely.

Just looks the way Google identify keywords on url in the results page.

Keep it as short and simple as possible. Avoid special characters. Use hyphen instead of space.
It a safe bet to name your images/pictures against the thing they represent. If itís a yellow flower, name it yellow-flower.jpg. If you know the kind of flower, add it to the name. I think youíve got the point.

Hope this help,

Raphael