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We run an ecommerce site which had a top ten position. Last year we believe we were penalised by google for "spaming" (mostly due to lack of experience). We think this was down to high keyword density. I have had a look around and can not seem to find a definitive answer on what is the optimum density. Our site is sitting at around 11% for the main key word.
We are currently reviewing all our content and a looking for some guidance as we really want our top 10 position back.
[edited by: encyclo at 1:07 pm (utc) on Mar. 10, 2008]
[edit reason] no personal URLs thanks [/edit]
please understand, ranking in Google (and others) is a lot more complicated than just spreading important words accross the document.
A good starting point could be here: