Here's my dilemma - my partners and I recently acquired a small company with a very unique and patented product. We have been getting nothing but positive feedback from anybody who has seen the product. We are pretty confident that given the right marketing strategy the product has a huge potential.
We are on a very tight budget, since we just spent our savings on the company purchase plus we acquired monthly fees for warehouse rental, utilities and stuff.
I doubt that SEO will help us in marketing this product since it's quite unique and nobody is searching for anything like it. So we would first need to concentrate on brand awareness.
The product is widely used as a gift mostly for women. One idea would be to try to get some free publicity by sending out press releases to women's magazines. Any other ideas?
Could anyone help on choosing a third-party company that could help us with our marketing strategy that we would pay based on results, since we don't have that much cash right now?
Thanks!
