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In a move that speaks to the growing importance of search to overall brand marketing strategy, Ogilvy Group's digital and direct media unit Neo@Ogilvy has acquired search marketing consultancy Global Strategies International.
"Search marketing cannot live in a silo anymore. It needs to be part of a 360 strategy for delivering marketing solutions," said Nasreen Madhany, global CEO for Neo@Ogilvy, in the statement announcing the deal.
Neo@Ogilvy Bolsters Search Capabilities, Buys GSI [publications.mediapost.com]
Brett, I guess I broke a promise I made at the Boston Pub Con that I would never work for an agency again.
Most of the big brand and advertising shops are getting their act together and looking to acquire the search talent they need to service their clients.
This deal made a lot of sense for us to do since we have a number of cleints in common. Also, Ogilvy is the agency for many global brands and that aligns with our focus on Enterprise and Global search.
We were courted a number of times by others but this was the one that made sense in terms of the reach and access that this will allow us.
Jeremy, thanks for the compliment on the IBM presentation. Doing the heavy lifting for IBM for nearly 6 years was the foundation for what GSI does and will do going forward. Also, the purchase price is condidential ;-)