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This is a really old mouldy oldy and doesn't apply just to Google, but though it's just a partial list of over 100 factors, it still isn't a bad overview of some of the kinds of things the search engines are likely to be looking for
[webmasterworld.com...]
There are also a few excellent posts by pageoneresults on how to build the perfect web page, if someone wants to dig them out from this forum's library to link to and share.
Look at your rivals, and think about how the site could be built bigger and better. there nneds to be something at the end of all that SEO, and organic links are a good measure of the impression your site is making.
If you have original articles, why give them away, when you clearly need them yourself?
On one site, I've have tried everything I can think of to rank well in the serps, however it doesn't rank well at all.
What keywords you were trying to rank?
-Know what keywords you want to rank.
-Monitor your SERPs on the various keywords.
-Focus your attention to the keywords that ranks well (but it doesn’t mean that you’ll disregard those keywords that doesn’t rank, only that you give yourself more interesting stuff to do.)
-Start building links…building links…and more get more links.
Enjoy building your links. SEO is fun! :-)