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Google’s Forgotten Service: How FeedBurner Became a Zombie [motherboard.vice.com]
But one product under the search giant’s lineup strikes my fancy in particular, because Google never killed it, even though everyone thought it would. Instead, it survives, unnoticed, quietly doing its thing, ignored by all but a few website hosts.
FeedBurner may be the internet’s closest thing to an eternal flame. Here's why it survives.