Google’s Forgotten Service: How FeedBurner Became a Zombie

[bill]

An interesting article from February that talks about why Google can't kill FeedBurner.

Google’s Forgotten Service: How FeedBurner Became a Zombie [motherboard.vice.com]
But one product under the search giant’s lineup strikes my fancy in particular, because Google never killed it, even though everyone thought it would. Instead, it survives, unnoticed, quietly doing its thing, ignored by all but a few website hosts.

FeedBurner may be the internet’s closest thing to an eternal flame. Here's why it survives.

[ergophobe]

I thought at one point they sent out something saying Feedburner was going away and you should migrate your feeds. Or was that just all the chatter?

[bill]

There was a scare back in 2012 when FeedBurner dropped their API support [webmasterworld.com...] However, the service itself is still working. The fear was that Google was going to completely drop the service, but according to this article they would break a bit too much of the web if they did so.

[tangor]

Besides, there's all those lovely personal data points to collect by letting it run in the background. :)