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RSS vs Newsletter

7:40 pm on Dec 10, 2009 (gmt 0)

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I am quite new to the world of RSS/newsletters. The irony is that we have just short of 1500 visitors who have opted-in to our newsletter! I put this option there in case the response was large enough to warrant sending one in the future. I think this number now justifies some action..

Before I ask any questions I should probably describe the nature of our site. We are basically an advertising portal - clients list services with us and we source business for them in the form of enquiries. We have approximately 5,000 listings.

I have been quickly researching the virtues of newsletters and what seems to be their natural successor - RSS. Personally, I very rarely open any newsletters which has always skewed my view on them.

What I would like to know is that strategies we can employ moving forward - should we go RSS or newsletters or both? What should these feeds / newsletters contain? Service listings? Services which are on special? Competitions? I'm not sure if there is enough information here to reply with substance, but any feedback would be appreciated!

12:35 am on Dec 11, 2009 (gmt 0)

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WebmasterWorld Administrator bill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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If you have changing content on your site that users would be interested in knowing about then an RSS feed would be a given. You could certainly put newsletter information into an RSS feed, that's what they're used for in many cases.

It's not an either/or proposition to me. Do both.

1:37 pm on Jan 26, 2010 (gmt 0)

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WebmasterWorld Senior Member piatkow is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

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I found a low take up on RSS, far too low to even think about stopping the newsletter.