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Using Microblogging to increase Site Interactivity




8:57 am on Nov 17, 2008 (gmt 0)

5+ Year Member

I was considering setting up a microblogging service that businesses can easily install on their site and that allows direct communication with the business owner and the client. (The installation makes a small button appear in the corner of the browser window when someone open's that business' website. Clicking on this button opens a small window with a microblog. clients can ask questions, leave feedback, etc. and business owners can respond either privately to that client, or publicly so that all clients who click on the button will see the answer).

The messages the business owner sends and receives can be viewed on their microblogging backoffice, providing a useful archive of customer communications. The idea is to increase interactivity on the sites that install the button and drive up sales. The service would be free.

Do you think that this type of service could be effective/successful? Do you have any ideas about how to make it better? Are you interested in helping? Any opinions/thoughts are greatly appreciated!


1:53 am on Nov 18, 2008 (gmt 0)

WebmasterWorld Administrator bill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Welcome to WebmasterWorld escom98.

How would this work with RSS/Atom? This sounds more like a mini-CMS/blog application.


9:48 am on Nov 18, 2008 (gmt 0)

5+ Year Member

@ Bill: Thanks for your question! Each User and Site Owner has their own RSS feed that could be imported into their personal feed reader.

Comments are taggable, and so the entries will be organized into subjects in this way. (Each category has it's own RSS atom too). It will also be possible to rank comments according to their importance so users can remember which comments they want to remember.

The technical workings of the service is a standard twitter clone which uses RSS technology. I would be personalizing it to sort of de-socialize the microblog.

It would be like the personal twitter-like services that people use to keep track of their weight or keep record of how they control their diabetes. Except that instead of having a main site like these services do, the twitter will be on many sites and the RSS will keep track of each user's and each site owner's participation.


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