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The messages the business owner sends and receives can be viewed on their microblogging backoffice, providing a useful archive of customer communications. The idea is to increase interactivity on the sites that install the button and drive up sales. The service would be free.
Do you think that this type of service could be effective/successful? Do you have any ideas about how to make it better? Are you interested in helping? Any opinions/thoughts are greatly appreciated!
Comments are taggable, and so the entries will be organized into subjects in this way. (Each category has it's own RSS atom too). It will also be possible to rank comments according to their importance so users can remember which comments they want to remember.
The technical workings of the service is a standard twitter clone which uses RSS technology. I would be personalizing it to sort of de-socialize the microblog.
It would be like the personal twitter-like services that people use to keep track of their weight or keep record of how they control their diabetes. Except that instead of having a main site like these services do, the twitter will be on many sites and the RSS will keep track of each user's and each site owner's participation.