Meta Tags in SERPs

[John134]

Hi All,

I have a site, Its performing bit good.

Here my query is that, i done all meta tags (Title, Description, Keywords) with the latest guidelines of Google Title should be in between 60-70, Description in between 160-232. But few of my web pages are not showing which i arranged into that certain page.

What is the reslovation?

Thanks in advance.!

[keyplyr]

Hello John134 and welcome to WebmasterWorld [webmasterworld.com]

You must be reading old, obsolete information. Those Tags & numbers are not accurate. I would reduce the Title to less than 20 words and reduce the Description to less than 35 words. With the user in mind, a shorter, succinct Title & Description usually get better results. Don't make the Description look like a sales pitch either.

- However -
The only Meta Tag used in Google SERP is Title, and sometimes that is even changed.

Occasionally, the Description tag is used if it fits the user's query well, but most of the time Google uses a snippet from the page, usually somewhere in the first 100 words and only if it is closely related to the user's intent.

The Keywords Meta Tag has not been used in about 10 years. best to remove it from all your pages since it looks like SPAM.

With the increasing use of Artificial Intelligence (AI) in the search algorithm, the use of any Meta Tags has been decreased significantly.


It is highly recommended to open a Google Search Console account [google.com] if you don't already have one for your site. There's a lot of helpful information there.

- - -

[Travis]

Title should be in between 60-70, Description in between 160-232.

You must be reading old, obsolete information. Those Tags & numbers are not accurate. I would reduce the Title to less than 20 words and reduce the Description to less than 35 words.

I think that John134 was mentioning the number of characters, not the number of words.

20 words in a title this is VERY long.

[keyplyr]

I think that John134 was mentioning the number of characters, not the number of words

We can only hope

20 words in a title this is VERY long.

Which is why I said "less than 20." A few years back, the number of words suggested was often 25. I've never used any more than 8 or 10 myself.

On a few pages with two or three words in Title, Google's Search Console reports my Title's are actually too short but they do extremely well with traffic.

[John134]

I mentioned chars. that comes around 10 - 12 words only. For description is 33-35 words only.

Even that to google is ranking automatically thier own pick of my few pages description.

[keyplyr]

But few of my web pages are not showing which i arranged into that certain page.

What is the reslovation?

If the pages are new (within 90 days) it may take some time. Look at your Google Search Console page to see if all the pages are indexed. If they all are, they may not be showing in the SERP for many different reasons.

As I said earlier, remove that huge, overstuffed Keyword tag from all your pages. That may contribute to your pages not doing well. It looks very SPAMMY. And remove "We are just a call away!" from your Description tag. Just describe your services, this is not an advertisement.

[John134]

Thanks your valuable suggestion.

I used "We are just a call away!" because it is a CTA. That is the reason i prefered to use.