How about SearchFeed?

I see opinions about the rest...

[dataguy]

I see many complaints about PPC traffic sites, but what about SearchFeed? They seem to be comparable to the others in terms of size and the technology that they use, and their web site seems to be much better than the other ones that I've tried (I'm a publisher, not an advertiser). I don't see any complaints about them in these threads.

Any opinions on the PPC traffic that they send?

[ClickHere]

As a publisher, searchfeed is my favorite among the second-tier companies. They have a good depth/breadth of bidded keywords, they pay promptly, and on their user interface you can see which keywords are being clicked on. Whether those clicks convert to sales, you will have to wait for some advertisers to chime in.

[dataguy]

As a publisher, I agree. I've used them for years without a problem. In fact, I didn't know that most of the others existed until recently.

I know I do my best to send them good traffic (I use them for supplemental results) but I guess I haven't really been paying attention to all the click-fraud that has been going on. That's why I'm wondering how they stack-up to the others in terms of good, converting traffic in general.

Personally, I think that Google's method of paying a variable rate according to how well the clicks convert is the only way to really stem click-fraud. I'm just not sure anyone trusts these other companies to charge or pay at a variable rate.

[redzone]

Agreed that SF produces positive ROAS across most vertical markets.

At this point I think FW/SF should be classed as middle tier PPC engines, away from the rest of the 2nd tier heap....

[figment88]

As I publisher I also like searchfeed. They seem to be a good outfit -- always pay on time, easy to use website, decent inventory. The few times I had to email them, they were always fast to respond and knowledgeable.

The only thing I found a bit quirky about them was that they sent me a 1099 last year with their parent company's name and no mention of searchfeed. I had to google the address to figure it all out.

[wayne]

What about as an advertiser?

[shorebreak]

If publishers love it, that likely means it's no good for advertisers. That is the truth of the Tier II Search Engine World.

[Voxman]

"If publishers love it, that likely means it's no good for advertisers. That is the truth of the Tier II Search Engine World. "

Amen.. you speak the truth brother ;)

[ClickHere]

I don't understand the "good for publishers / bad for advertisers" doctrine. Unless you mean higher bids mean higher costs for you and higher income for publishers.

[wayne]

Most of the results on Searchfeed come from Findwhat,
so if someone is advertising with Findwhat their
ad will show on Searchfeed.

[dataguy]

If publishers love it, that likely means it's no good for advertisers. That is the truth of the Tier II Search Engine World.

But I just don't see publishers flocking to SearchFeed like the other PPC feed providers. The obviously fraudulent sites that I've come across are not SearchFeed driven, that's why I was wondering if they are different than most of the other 2nd tier providers.

[houseofsecrets]

SearchFeed does fine by me both as advertiser and publisher. It needs more traffic but who doesn't? I've defnitiely seen worse.

[FinditQuick]

we work with them also.. very good

[tomkuegler]

I don't agree that a second tier engine can't be good for both publishers and advertisers.

If a network attracts the advertisers and they are happy, they will pay higher rates. And if they are paying higher rates that means there will be a greater share for the publishers.

That is really the bottom line.

[dataguy]

Funny, I received an email from them today stating that they had "rich media ad unit" available. Has anyone heard of this? The guy who sent the email didn't know that I already had an account with SF.

The email was signed "NetVisibility, Inc." but I see no mention of this on the SF web site. I guess this is their parent company...

[Kohsar240]

"Most of the results on Searchfeed come from Findwhat,
so if someone is advertising with Findwhat their
ad will show on Searchfeed."

Can you explain what you mean by findwhat, please? I am an advertiser and I can't trust the company with which I have my site's campaign, since they have not been very successful. Now they want me to go PPC as in XML feed which I don't know much.

Thanks,

[wayne]

What I mean is go to Findwhat.com and search for
'people'. Now go to Searchfeed and search for
'people'. The first five ads on Findwhat are the same
as the first page of ads on Searchfeed. Searchfeed
gets the majority of their listings from Findwhat.

[shorebreak]

Searchfeed was bought by Findwhat 4-6 months ago. Check Findwhat's financials for an acquisition of "B&B Enterprises" - that's searchfeed.

[Location3]

SearchFeed has it's own distribution, and FindWhat uses them as a syndcation partner. This is not uncommon in the PPC Tier2 World. Traffic is great, and we place about 20 of our clients on their Network. Volume is an issue.