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Former FindWhat dot com

     
9:33 am on Apr 17, 2018 (gmt 0)

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Is anyone old enough to have used FindWhat, at the time it was a CPC engine? As a publisher I used them, before joining Adsense. It was really great. This was the early age of ad networks for all kind of publishers. They paid well, and I even received a mug when I joined, it's certainly collector now :)

What was great, but certainly over abused, and never to be seen again, is that, you were retrieving yourself advertisers. This required server side PHP programming (certainly available in other language too). You were sending a request to the FindWhat server, with keywords, and it was returning an XML file, with the list of advertisers, image and URL codes and how much was the CPC ! So, you were able to filter which ad to show. Of course, this was certainly abused, because you could query any keywords.
9:46 am on Apr 17, 2018 (gmt 0)

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Well I'm certainly old enough to remember most anything that's happened on the internet, but no I don't recall hearing about FindWhat.

Like many ideas involving personal gain, if it can be abused, it probably will.

It would be nice to have more control of how our content is monetized through ads. In a perfect world we, as content suppliers, should be able to auction space on our pages. The Ad networks have moved in and grabbed that piece of the pie for themselves.
10:26 am on Apr 17, 2018 (gmt 0)

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I am surprised we can't find more information about Findwhat, and what it became. I remember, back to that time, it was a big player, It was at the NASDAQ, and competing side to side with Google and Overture... ( do people remember Overture? :) )
11:56 pm on Apr 20, 2018 (gmt 0)

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FindWhat ran into some traffic quality issues, their name got tarnished, so they bought Miva and rebranded themselves under their newly acquired Miva name. Yes, I pre-date all of it, and yes I bought traffic from FindWhat, and yes, I'm a dinosaur. RhinoFishosaurus.
8:41 am on Apr 21, 2018 (gmt 0)

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they bought Miva and rebranded themselves under their newly acquired Miva name

Oh! I know Miva too! This was the first "programming" language I used (tried to use) to generate dynamic pages, this was proposed by my first host, (there was no PHP or ASP available)
 

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