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Measuring an Adopted AdWords Account

Google AdWords Beginner Setup and Measurement

8:49 pm on Oct 2, 2015 (gmt 0)

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I just adopted an AdWords account with no documentation of the former strategies. The 5 campaigns group the same ads within each and only differ by a few branded keyword variations and the time of day the campaign runs. Does that setup make sense? I'm having trouble because the ads promote two variations of practically the same landing page (just slight design difference) - and some keywords perform better than others on different days, but they don't run on every day, so I wouldn't even know how to measure them.