Can a commercial site prosper on adverts placed on the content network
msn, yahoo, google,adbrite, others
6:04 pm on Aug 23, 2010 (gmt 0)
Inactive Member Account Expired
Basically, i want to know whether people are doing well advertising on the content networks. Every time i've tried it in the past, it was not something i could confidently continue with , shall we say,,
Hi Phranque, i fell impelled to stay away from being network specific just now,
I recently ran a brief advertising campaign with ppc on a network which included non search webpages.
The ads where very specific and the landing pages for each ad equally so, and click thru to buying pages from the content network clicks was zero
In fairness, the search network clicks where hardly any better, and I ended the trial to focus on revising the sites involved. Just sticking to organic traffic for now after the revisions, but all the upheaval with search results is not doing renewed sites any good just yet
So i was wondering, is there a system to using the content networks, For sure I got a lot on unique visitors, but they where all browsing or, something else
impression to clicks ratio was spot on with what i'd expect based on commens i've read on forums here
If you have a strong brand or discount, then content will be a huge contributor. If not, I would try to apply resources to the idea of brand or finding the right sites to make your site(s) a market leader.