Getting back into PPC

taking a 3 year hiatus

[tonynoriega]

ok, i am starting to get back into PPC. I did PPC for a software company about 3 years ago with Google, Yahoo and MSN.

I know things change, tools, methods, information...

i have Analytics already installed and have about a years worth of stats there.

what do i need to keep in mind for getting back into the PPC game...

what has changed?
any tips tricks?

i want to do some serious conversion goal tracking as well.

thanks

[ekimmerce]

I would do some serious reading up before you do anything, start with the editorial policies for each engine as they have definitely changed alot. After that have a good scoot through this forum, it will give you an idea as how people approach various different challenges.