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Facebook PPC

Anyone Using?

     
12:52 pm on May 25, 2008 (gmt 0)

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Anyone having much success using demographic or network based targetting ?
3:59 am on May 26, 2008 (gmt 0)

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I've used it for selling our home here in Silicon Valley. I targeted people working at Google, Cisco, Yahoo, Genentech and a number of other companies with large numbers of people who've no doubt made $$ on stock options, and at least 5-10% of the people that visited the open house first saw the house via Facebook.
10:41 am on July 20, 2008 (gmt 0)

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I've had a few tries at it - tried again recently because I had some vouchers. You really need to experiment with it, because targetting demographically is quite different to keyword targetting. One result I found that I wasn't expecting - females click ads much much more than male users of Facebook.
2:33 pm on July 20, 2008 (gmt 0)

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Are you using networks or just demographics for targetting?

So far all my network campaigns have been declined under section 5, bit no actual reasons given. Funny how the same text not targetting business networks passes section 5 OK...

12:18 am on July 26, 2008 (gmt 0)

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Shorebroke, I suggest hiring a realtor. This is no market for amateurs.
I have used FB PPC for specific demo's with no success. Could be the product or the geographic area I was targeting.
6:37 am on Aug 2, 2008 (gmt 0)

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Ah GameMasterM, ye of little faith; I sold the house... in 7 days, over asking and one of the three offers came from one of the people who saw the Facebook ad. I did have a realtor (a very good friend) but he didn't know anything about online so I had to bootstrap it.

What I learned from the experience is that so few people are doing targeted FB advertising that

a) it's still cheap;
b) the ads appear novel to viewers = good CTR; and
c) there are certain situations where targeting by company can be effective. Not many, but they do exist

 

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