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Amazon's Clickriver Disables KW Campaign - with no notice

7:02 pm on May 8, 2008 (gmt 0)

Junior Member

5+ Year Member

joined:Oct 25, 2007
votes: 0

A few weeks ago, my boss wanted me to add campaigns to Clickriver for about 40 of our products. That's 40 different ad groups. Because I wasn't able to import (and have a lot of keywords), this took me about a week to do (between a couple of other things).

I logged into Clickriver today to see how many clicks i haven't received (i've yet to receive one click from them), and i found all of our ads have been disabled! The reason they've given me is:

This campaign is not running because:

* This campaign has been disabled. With the launch of category targeting for select services, all keyword campaigns will no longer be supported. You can review this campaign's historical data, but you will not be able to turn this campaign back on.

I never got any notification that this was happening, or that my ads were even disabled. Additionally, the changeover is going to hurt me more than benefit me because our market is so niche that keyword targeted campaigns are the best way to go, and category targeting would result in our ad being shown to people who are NOT looking for our product.

Some companies just don't get it, do they? Customer Service is king and if your customer service sucks, your company will go under.

9:02 pm on May 30, 2008 (gmt 0)

Preferred Member

10+ Year Member

joined:Feb 16, 2002
votes: 0

Tell me about it. I just made this shocking realization today.

This was a nice little program.

12:33 am on June 4, 2008 (gmt 0)

Junior Member

10+ Year Member

joined:Oct 23, 2003
votes: 0

They had planned this move over six months ago, they are moving advertisements in a different format on Amazon.
The traffic conversions dropped when they started opening our site up in a new window when customers clicked the links, so we won't miss it...

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