I have been on the Internet since 1999 and before PPC was born. My experience is: quality counts, just as it does in the cookware you buy, the clothes you buy, the furniture you buy. Bargains like this are not bargains. IN PPC, quality is Google. Nothing else compares. Not Yahoo, though I would count it number 2, not MSN. And definitely not the third tier stuff. All those 3rd tier others are waste of time and very definitely a waste of money. Problem is that even Google is becoming less effective. There are just too many tire kickers out there clicking on our paid for ads.