downtime while a campaign is running

[bingymon]

He all, I've been looking around but couldn't find any answers in faq's etc. I'm trying to find out if most or all PPC engines will still continue to charge or not if your site goes down while you're in the middle of a campaign.

I guess they could care less, but my clients webhost had some problems recently and their site was down for approximately 6 hours while I had 100 plus keywords listed on three major PPPC SE's. I estimate there were about 1000 clicks that went through to a dead site at the time.

I was going to write to each SE to see what they have to say, however I was wondering if anyone else had gone through the same experience before doing so. Any advice would be much appreciated.

bingymon

[JayC]

Well... you're paying them to serve ads and deliver browsers to the url you specify. Seems like they held up their end of the deal.

The ads were running; if they hadn't been, the search engines would have presented someone else's ads and billed them. But I guess it couldn't hurt to ask.

[Robino]

My guess is that they'll say "tuff luck and thanks for writing."

You know, most PPC's let your pause your campaigns.

[mack]

I think in this situation you need to look at think from the PPC's point of view. You pay for their traffic reguardless of your server status. If a user clicks through then you get billed.

I think it is pretty clear cut.

Sorry

Mack.

[bingymon]

I guess it's pretty unanimous that they're not concerned with your server status. I am aware that a campaign can be paused, but I only found out about the downtime after it was too late. I'll try and write them anyway, though. Nothing to loose.

Thanks!

[Webo_Dave]

We had a problem like that and realized that for our bigger customers we should do some link checking on an hourly basis. If we're spending spending $50 an hour on the PPC and the server is down for a couple hours, it starts adding up. Our problem is that our client's developers had made some changes to the code and the link was broken.

[trafficlown]

We check all of our advertisers URL's every hour for validity. We notify the advertiser and shut down the URL to prevent unwanted clicks to an invalid URL. I would think most reputable search engines would do somthing like this to make sure the advertiser isn't wating money.