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Click fraud: A matter of keywords?

Is this the only way to deal with them?



1:10 pm on Apr 3, 2007 (gmt 0)

10+ Year Member

I paid $10 at GoClick for the keywords "Work At Home" lately and my $10 went away in about 2 hours due to click fraud.

My first question is...can we avoid those? (Sadly, I think I already know the answer to this one).

Then, what is the way to reduce them at a minimal? I heard that very popular keywords (ex: Work At Home) are very dangerous to use because bots are active in those but not or less in long tail keyword (ex: part time work at home jobs). Is this true?

Also, how do you guys deal with this bug? Do you just delete the keywords that drove you 99% of the hits (bots) in the last hour or so and then add some more funds?

I know a guy who makes a ton of cash with GoClick and have very few click fraud, I guess it's not a question of PPC SE but rather a matter of which keywords you use.

What's your take on that?




4:34 pm on Apr 3, 2007 (gmt 0)

Hey Rick,
Sadly GoClick is sending you fraudulent traffic so my recommendation would be to reach out to them with any logs of data you have and ask them to block the traffic sources that are driving the traffic. The truth is, you should be able to bid on even the most popular keywords if it is relevant to your business and if you are willing to pay the cpc without having to run into fraud eating up all your money.

Hope this helps,

[edited by: jatar_k at 5:00 am (utc) on Jan. 25, 2008]


4:53 pm on Apr 3, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I can feel the pain for this , i have just made up my mind to not to bid very high on content networks , search engine networks , except the obvious G , Y .

Its better to have less traffic which converts well then to have all click bots which dont even stay on website for seconds .

G , Y all knows this very well but they are not at all interested in doing anything for it , G content network is all filled with websites made for adsfull and G dont even care to take them to ride

my suggestion for you

Dont bid for keywords which are short , go for long tail keywords , try to avoid search partners , try to avoid high bidding very high from start , monitor you ads like hawk otherwise its like by the time we login again our daily budget is already gone

Just one query is Go click giving good traffic , i seriously doubt it , why dont you use G if you are really ready to bid that high , I must say if quality of traffic is the rating criteria i would rank
MSN > Yahoo > Google


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