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My first question is...can we avoid those? (Sadly, I think I already know the answer to this one).
Then, what is the way to reduce them at a minimal? I heard that very popular keywords (ex: Work At Home) are very dangerous to use because bots are active in those but not or less in long tail keyword (ex: part time work at home jobs). Is this true?
Also, how do you guys deal with this bug? Do you just delete the keywords that drove you 99% of the hits (bots) in the last hour or so and then add some more funds?
I know a guy who makes a ton of cash with GoClick and have very few click fraud, I guess it's not a question of PPC SE but rather a matter of which keywords you use.
What's your take on that?
Hope this helps,
[edited by: jatar_k at 5:00 am (utc) on Jan. 25, 2008]
Its better to have less traffic which converts well then to have all click bots which dont even stay on website for seconds .
G , Y all knows this very well but they are not at all interested in doing anything for it , G content network is all filled with websites made for adsfull and G dont even care to take them to ride
my suggestion for you
Dont bid for keywords which are short , go for long tail keywords , try to avoid search partners , try to avoid high bidding very high from start , monitor you ads like hawk otherwise its like by the time we login again our daily budget is already gone
Just one query is Go click giving good traffic , i seriously doubt it , why dont you use G if you are really ready to bid that high , I must say if quality of traffic is the rating criteria i would rank
MSN > Yahoo > Google