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How do Adwords, YSM, and AdCenter compare?

   
3:24 pm on Dec 27, 2006 (gmt 0)

10+ Year Member



I assume that because Google is the most popular search engine 'by far' (as I understand it), that Adwords must be the most popular PPC service 'by far'. Is this true? Is it something like 90% Adwords, then 5% YSM and 5% AdCenter? I'm asking this because I am trying to determine if it is even worth it using YSM and AdCenter.
5:28 pm on Dec 27, 2006 (gmt 0)

5+ Year Member



You're not far off the truth there. It's commonsensical to focus your efforts on Google because it represents the majority of the market. However, there is valuable traffic to be found on Yahoo and MSN, even though the volumes don't match that of Google.
10:27 pm on Jan 2, 2007 (gmt 0)

5+ Year Member



each engine offers it's different customers - example i notice a higher sale amount on MSN even though it's only 15% of my sales

Yahoo sends over another 15 - 20% of my sales

and Google sends 50% of my sales each day!

So the volume may not be there for MSN and Yahoo however they are sales missed if your not there!

Just have to watch your conversion and CTR!

Good Luck!

11:50 pm on Jan 8, 2007 (gmt 0)

5+ Year Member



i almost exclusively advertise on Google cause it sends me lots of traffic.

I do not like Yahoo cause their minimum click rate is 10 cents compared to google's 1 cent.

I tried msn, but it's a bother to use, very slow in setting up ads and keywords (wonder why such a large company can't invest in servers or resources).

2:08 pm on Jan 12, 2007 (gmt 0)

10+ Year Member



Traffic for me is about 80% Google, 15% YSM and 5% MSN.
11:23 am on Jan 17, 2007 (gmt 0)

5+ Year Member



I have approximately the same ratios, however Google ROI is troublesome especially on content. With hard work and a lot of time dedicated in Google, I finally got a good ROI. Prior, MSN and Yahoo were making up for google losses.
 

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