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The redzee "top 3" ppc program places your listing in one of the top 3 positions of the organic listings of their search engine for the key phrases that you purchase.
There is nothing to identify these top 3 listings as sponsored listings. They appear to be organic listings.
But even more misleading is their redzee toolbar. If you install this spybar and use the Google, Yahoo or MSN search engines, the redzee "top 3" is appended to the top of their respective organic listings.
Topping this all off is that redZee is nothing but bogus. If you have purchased key phrases in their "top 3" ppc program, every single hit that comes from either their search engine or their spybar is a bounce.
I'll say this again because it is very important:
Every single hit that comes from either their search engine or their spybar is a bounce.
Excluding my own testing, in every single case where an IP address has entered my sites from the redzee search engine - either directly from their search engine or from browsers that have the redzee spybar installed, which appends redzee "top 3" ppc results to the top of the Google, MSN or Yahoo organic listings - that IP address goes no further than the landing page. In some cases, the IP bounces out before the entire landing page is requested from the server.
I have tested and confirmed this through exhaustive manual analysis of my raw log files.
I have severed our company's relationship with redzee in total disgust.
[edited by: seth_wilde at 3:25 pm (utc) on Dec. 11, 2006]