Non Google/MSN/Yahoo PPC engine's

What has proven to convert? What just costs you $$?

[Hubie]

I'm Hubie the Newbie here, interested in one thing.

I have a PPC account with Google, Yahoo, and MSN. They get a lot of traffic, and they convert.

Outside of these 3, what has been a proven winner for those of you who have tried?

I know this varies from site to site, and that I should see for myself, BUT just a one word answer from a few of you could save me a lot of $$ before I dive in the deep end.

Any feedback is helpful, including which PPC's to avoid.

Hubie the Newbie

[gregbo]

In general, G, Y!, and MSN get more traffic and convert better than the others. If you look back through old articles in this forum, you'll see lots of posts about which engines/networks to avoid, and why. (For example, [webmasterworld.com...] .) If you go with one of the others, you're taking lots of chances. Expect to have to carefully monitor your traffic.

[Hubie]

Point taken. Stick to YPN, G, MSN.

appreciated.

Hubes

[rjzak]

I agree that when talking about the traditional PPC search engines, the quality of traffic drops off big time after Google, Overture, MSN. To the point where fraud and incentived clicks take over and they are not worth doing (for most typical businesses).

Though often overlooked, is a bunch of shopping/gift portal websites who generally tend to offer a decent quality of traffic. Usually, the knock on these shopping based sites is that their PPC pricing is high. However, there are a few that still offer reasonable pricing compared to their conversions.