Increasing PPC Traffic

[theresandy]

I just started out with PPC and run a couple of successful campaigns, now I want to optimize it even more.

So my question is, son AdWords, hould I even bother coming up with a big list of keywords related to a primary keyword?

For example, supposed those are my main keywords:
widget
widgets
"buy widget"
"buy widgets"

Should I even bother about these:
"blue widget"
"yellow widget"
"big green widget"
"whatever widget"

Or are they already covered by "widget" and "widgets" on the main list?

Thanks in advance

[gpilling]

Take the class that Yahoo promotes. It is very good, not neccessarily Yahoo specific and reasonably priced.

Or go to PubCon.

[koncept]

Try posting questions specifically about adwords in the adwords forum. It's very active and you'll probably get more advice there.