Espotting/Findwhat rebrand to Miva

On June 13th

[Receptional Andy]

“We help businesses grow in three different ways – we help advertisers grow their customers, we help publishing partners grow their revenue and we help SMEs grow online. This is reflected in our new logo,” said Seb Bishop, chief marketing officer. "The 'a' in MIVA represents one of our core values, infinite growth."

Press release:
[espotting.com...]

FAQ:
[espotting.com...]

Don't know if I've just missed any other post about this one. Espotting/Findwhat is to rebrand to 'Miva', which I thought was the name of a shopping cart system they bought [webmasterworld.com] a while back.

Seems to have been a fairly low key introduction.

[findwhat.com...]

[edited by: Brett_Tabke at 3:40 pm (utc) on June 6, 2005]

[Sweezely]

I can't help calling it "Mulva."

[EvilDan]

does your traffic quality improve when you rebrand - roflmao

[notsleepy]

Did anyone else get a free iPod shuffle from them announcing their new brand. I like free stuff.

[walkman]

>> does your traffic quality improve when you rebrand

of course it does! Why else did they do this for? To fool people ;)?

[vinnie2227]

"Did anyone else get a free iPod shuffle from them announcing their new brand. I like free stuff."

You got a free iPod?

[notsleepy]

yeah man. free ipod _shuffle_. it has miva printed on the front of it and came with a message from someone at FW regarding the new brand.

i do like free stuff.

[walkman]

>> i do like free stuff.

something tells you paid its weight in gold ;)

[notsleepy]

I didn't pay anything. They paid me via distribution partnerships.

[bekyed]

Here in the north it's

why eye my eva

Beck