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The search and discovery company launched video ads on Wednesday, only its second ad unit outside of Promoted Pins. A short preview of each video ad will appear in the main Pinterest feed, but won’t play with sound. Once you click on the ad, you’ll be able to watch the video in full, with sound, while you scroll through as many as half a dozen Pins the advertiser has selected to accompany the video.
The idea is that advertisers to promote a product, then share related Pins that highlight how to use or buy whatever it is they’re promoting. Pinterest adds Video Advertising [recode.net]
joined:June 10, 2016