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Pinterest, the popular social scrapbooking site, has completed a massive $200 million funding, which values the company at $2.5 billion, according to sources close to the situation.
Pinterest Gets $200 Million Funding at $2.5 Billion Valuation [allthingsd.com]
Pinterest confirmed the funding and released this statement from CEO Ben Silbermann: “Our focus is on helping millions of people discover things they love and get inspiration to go do those things in their life. This investment gives us more resources to help realize that vision.”
Overall, 3% to 5% of traffic to Hearst's various brands was through Pinterest