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Google Changes In-App Ads To Combat Accidental Clicks On Smartphones

     
5:30 pm on Dec 14, 2012 (gmt 0)

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Today, we’re introducing confirmed clicks into all in-app image ad banners on smartphones, which reduces accidental clicks by prompting the user to confirm that they intended to click on the ad.

We find that most accidental clicks on in-app image ads happen at the outer edge of the ad unit, likely when you’re trying to click or scroll to nearby content. Now if you click on the outer border of the ad, we’ll prompt you to verify that you actually meant to click on the ad to learn more.Google Changes In-App Ads To Combat Accidental Clicks On Smartphones [googlemobileads.blogspot.co.uk]
2:29 am on Dec 15, 2012 (gmt 0)

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That's a simply clever solution.
Or a clever simple solution.
3:24 am on Dec 15, 2012 (gmt 0)

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Maybe they should think about crediting back advertisers for those unqualified clicks eh?
12:25 pm on Dec 15, 2012 (gmt 0)

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solution? rather workaround.
6:46 pm on Dec 15, 2012 (gmt 0)

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An admission that they can't tell the difference between a valid an invalid click on a smartphone.

Next they will, I assume, do the same for web pages.
7:01 pm on Dec 15, 2012 (gmt 0)

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Next they will, I assume, do the same for web pages.

And kill the goose that laid the golden egg, no way. If anything they'll just state there were other screening techniques in place for that situation. Case closed.
2:16 am on Dec 17, 2012 (gmt 0)

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I can recall quite a few lyrics websites where there is nothing you can do on the site but click the ad when viewed on your Android phone. I was starting to think Google invented Androids for their Click Bot team.
12:17 pm on Dec 17, 2012 (gmt 0)

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And kill the goose that laid the golden egg, no way. If anything they'll just state there were other screening techniques in place for that situation. Case closed.


I understand what you mean but in the end, if mobile ads are clicked in error for too long the advertisers will stop advertising on them.

Maybe the request for confirmation on app ad clicks is a test to see how many really are invalid. We'll never know what the results are but it might surprise some.

At the moment the ECPM for my my mobile pages is just a tad higher than for full size pages - someone somewhere is paying good money to place the ads there.
 

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