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Is this the way forward? The demo on Apple's website sure looks good. They have even put the Safari browser on the iPhone.
In theory this could mean no longer having to make a separate page for mobile devices. Assuming every other manufacturer were to show pages the same way.
I am not sure yet whether this is better in practice than the normal 'stripped down page' approach, when it comes to surfing. It's certainly better in theory to show the same page as desktop users get. But there must be some sites that will not work this way (being too wide or tall to zoom in on).
Cool approach, Apple!
.mobi fans (resellers) tell us that sites made for mobiles will be quick and easy - it's widely recognised that the perceived cost of internet via mobile phone is the main issue.
Does Apple have an answer to that? Can you decide to not have ads, flash, images ... sounds ... will the device still be as impressive without them?
I'm not knocking it, I'd really like to know ;)
I thought the HP ipaqs, black berrys, etc were going to run riot, but i always found a reason not to buy one, an i don't see many around
iphone cost a lot more, i just don't see it
a high street salesman told me that they only sold phones when they gave them away free with the contract,
so, lots of enthusiasm from afluent techies, but will the ipod owning folk join in
of course i thought the same thing about palm carrying cell phone owners when i bought my first smartphone 5 years ago.
in either case - i'm not sure why someone would prefer to carry 2 devices - or 3...
100% of users will choose to BYPASS any ads and zoom to the text or image they were looking for. For all its wonders, the iPhone does not help advertisersAs an adsesne publisher, i thinks that's a worry - as a consumer, it's a major plus, and may become a word-of-mouth selling point.
You can bet that .mobi pages will place ads so they cannot be avoided, this one is a very different approach.
You're never going to be able to use the same web page for viewing on a 2" monitor and on a 20" monitor.
Have you seen the Apple demos?
Think about the size of a digital camera image. Huge, right? But you can still view it on a 2.5-inch LCD monitor on the back of your camera, and use the zoom keys to enlarge the bits you want. The iPhone uses the same approach. Remember, it can be rotated to landscape mode for viewing long lines of text. Unless you need to see all of a web page at once, Apple are on to a winner.
It looked good in the demos, because they selected sites that looked good in the demos.
Take a glamnce at 10 random pages and imagine that reduced to Elf Vision; it really will not be as easy as Apple would have you believe.
Plus you'd need to download the whole page to see in it in reduced form and select your sample.
I'm not saying it won't work at all - but be wary of Apple's PR launches; they always were expert at PR.
Not only that, it's about the surfing habbit of the user - in your office, you surf differently to when you're at home, and this is different again to when you're on a bus, or when you're trying to find somewhere to park near than new restaurant. Of course, this is different in every country, as well.
The type of information you're looking for when mobile is quick information-dense factoids, rather than full in-depth news articles or whatever. Your whole mindset is different. So for this reason, I don't think it's just a case of having a phone that handles html and all the other rich standards.
Also, .mobi I think everybody has agreed is a bit of a waste of time. From the very starting concept it was flawed, in that at best it was a temporary stopgap until mobile technology caught up with desktop technology. I'm not in favor of everything blindly ending with .com, but I'm not a fan of .mobi either. Probably best to have mob.domain.com or whatever your regular extension is.
So to summarise, yes, it's a good idea from Apple, and I like the style, but it doesn't solve all the problems.