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Opera Buys Mobile Ad Startup AdMarvel For $8M In Cash Plus A $15M Earn

7:27 pm on Jan 20, 2010 (gmt 0)

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WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Opera is buying the startup for approx. $8 million in cash plus a $15 million earnout, which will be paid in cash only if “certain aggressive financial targets” are met over the next 24 months, TechCrunch has learned.

AdMarvel, founded in 2006, enables publishers and operators to source, manage and track advertising from virtually any ad network. The company works with a wide range of mobile publishers, developers, carriers, ad networks, agencies and advertisers to optimize advertising inventory and revenue. Its services work across mobile web, WAP, SMS and in-application modalities.

12:35 pm on Jan 28, 2010 (gmt 0)

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It looks as if this acquisition fits perfectly into Opera's present business model.

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