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Chinese Opera singing Baidu's song [bigmouthmedia.com]
Web browser and internet suite Opera - perhaps best known for its use on mobile devices such as mobile phones and PDAs - recently made a huge step to increase its use on personal computers by partnering with Baidu, China's most prolific search engine.
Internet users in China that use the Chinese Language Opera web browser will now have Baidu as the default search engine direct from the start page. The freshly released Opera 9.5 is available to download free from their website just the same as other popular internet browsers such as Internet Explorer and Firefox.
Accessing Baidu from the start page of Opera is bound not only to bring more users to the popular Chinese search engine but may even draw more people to use the Opera browser. China is one of the few places in the world where another search engine out performs worldwide leader Google.
Embracing the local market leader in China can't be a bad move for Opera. They really don't have much of a user base in China compared to IE and FireFox, if my log files are any indication.