Best SEO Strategy For Video Portfolio Gallery

Adding VideoObject to a Video Portfolio for SEO

[MrCash]

Greetings Everyone,

Thank you for taking the time to read this. I am conducting SEO optimization on a client's website who runs a video production company. I am trying to build a video portfolio gallery that lists all of their work. I am trying to find the best strategy moving forward. The videos are hosted on Vimeo. The client is running on WordPress. Initially, I coded a media gallery where every video would be lazy-loaded and displayed in a lightbox when selected but I couldn't figure out how to add VideoObject Schema Markup to each individual video, create a video sitemap, and add Schema to the page the portfolio is on. I was thinking of creating a Custom Post Type, adding all of the videos, and adding VideoObject Schema Markup on the posts. I am concerned that every video would be considered its own webpage and the lack of visitors to those specific posts would render them "Zombie" pages that will hinder long term SEO.

I don't need a full-blown tutorial (unless you want to it would be appreciated) I'm just looking for clues that will point me in the right direction. Any guidance on this? Any help is very very appreciated!.

[not2easy]

Greetings MrCash and welcome to WebmasterWorld [webmasterworld.com]

Given that generally speaking, videos are large files, have you considered using a screenshot representative of the video, or even multiple images to help pique interest in each video rather than lazy loading dozens of videos without the intent of the visitor to view any of them yet indicated?

For myself, I would not want to stay there while more of my bandwidth is used to load these videos. First make sure that a visitor has the interest seeing a video before loading it. Consider using images and descriptions before taking a visitor to where they can read more and act to view. That would show there was an interest in seeing the video before it would start. I don't think that a page full of videos that auto load in case one or more might be viewed offers a good user experience or could help SEO.

I apologize if I am not understanding the concept fully, just commenting on how it appears to function.

[MrCash]

not2easy,

I appreciate the advice. The videos are hosted on Vimeo and the embeds are lazy-loaded. When I first analyzed the site through SEM Rush there were 35 videos and each on its own page without any text. In total, we have 35 pages dedicated to videos, and 4 main pages. The popular video pages had maybe 1-2 visitors in a month. Knowing how Google dislikes Thin Content "Zombie" pages that get very little traffic. I had to reconsider the design. So I created a gallery widget and embedded the videos into the widget and got rid of the 35 pages. The thumbnails are dynamically pulled from Vimeo and have no Alt Tags or Schema.

My focus is to implement VideoObject Schema on all of the videos and incorporate it with the other schema types all without creating a new page for each video because I'm concerned the excess pages will drag SEO performance.