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Popular websites with no slogans under logo

     
3:58 am on Feb 1, 2010 (gmt 0)

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I was thinking of a slogan for my website to add onto my logo but did a quick search and realized the popular websites such as Facebook, Twitter, Google, Yahoo, Wikipedia, Blogger either dont have a slogan OR they dont add it to their logo!

Did they just remove it once it became popular and everyone related names like eBay, Facebook, Google to their equivalent? i.e. Online Market, Social Network, Search engine

Any thoughts on that?

I guess I shouldn't add a slogan to my new website that im developing especially if Im gonna compete with those big guys! ;)

12:13 pm on Feb 1, 2010 (gmt 0)

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I think that the presence of a logo on a specific website is in no way related to the logos of "big guys". If it is appropriate on your website then why refuse it?
1:35 pm on Feb 1, 2010 (gmt 0)

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To my thinking, your "Slogan" is the most important statement describing what your site is about. Should be there and perhaps is your <h1> tag?
1:44 pm on Feb 1, 2010 (gmt 0)

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Ideally, your slogan should be more like an elevator pitch...something that conveys both the value and uniqueness of your offerings in less that 3 seconds.

Easier said that done, but if you can figure that out it makes sense to place it under the logo.

7:14 pm on Feb 1, 2010 (gmt 0)

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To my thinking, your "Slogan" is the most important statement describing what your site is about. Should be there and perhaps is your <h1> tag?
although I agree ..... why does Google and Yahoo not have one?
7:22 pm on Feb 1, 2010 (gmt 0)

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why does Google and Yahoo not have one?

Because they offer so many different services and in many different countries and spanning many languages, it wouldn't be viable to have an all encompassing catch phrase.

To my thinking, your "Slogan" is the most important statement describing what your site is about. Should be there and perhaps is your <h1> tag

From an SEO perspective, I wouldn't unless it showcases the specific keywords that you are going after for that specific page. Otherwise I would reserve the H1 tag for keyword titling of specific pages.

4:04 am on Feb 2, 2010 (gmt 0)

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A slogan is often used to increase brand awareness and make it easier for people to remember the product/service. For the big players like Google and Facebook, they don't have many problems with people remembering them.

IMHO, a slogan has to be extremely catchy and unique to provide any value and even then its chances of catching on is slim. I would invest your time elsewhere on the development of your site. If you want to be the next Facebook or Twitter, the slogan is the least of your worries:)
 

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