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Is there anyone that know how many different URL our competitor can buy before they reach a "limit" in Google ?
I have not been very good when it comes to link building, but I think you are right. We are # 2-6 for most of the important keywords (our competitor is #1) and 99% of the link building is natural (maybe I added 1 link my self last year). A LITLE more aggressive link building might be all that is needed.
As you say they need to build links to all their domains, while my single domain will be much easier to promote for such links.
Thanks a lot for help.