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Help me understand how this works . what server loads

xml feeds to javascript text ads ... i need some tech answers

6:58 pm on May 25, 2008 (gmt 0)

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Hi Guys,

I try to keep up with marketing and don't have much grasp of the technical side of the biz. Can someone please answer my questions and give me just a dasic understanding of what i need to know.

If an ad platform distributes xml feeds to publishers ... and the publishers display text ads via JavaScript ... and if the publisher caches ads for 10 minutes ... how much server space / servers are needed on huge volume.

This ad platform will serve text ads similar to adsense but they will not contextually target the page content. Instead publisher will rotate through a keyword / advertiser / campaign list.

So, the time the web visitor clicks ad and is taken to the advertisers landing page is small, but i don't have a clue about server loads associated with the xml feed calling ad database.

These impressions will have a .4% ctr and i hesitate to reveal how many impressions per day as no one in their right mind would think it possible for me to have access to that many without a good tech team to back me up.

Any tips concerning server loads, things i should plan for will be greatly appreciated. If you know a dependable, affordable, professional programmer already experienced at this, please pm me.


10:01 pm on May 25, 2008 (gmt 0)

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Without knowing figures it is impossible to give you any real advice regarding hardware and disk space.

What you can do is benchmark by using the same environment in a smaller scale to see just what your system is capable of.

Just be make sure I understand something correctly....

You provide the feed to publichers, they use JS to display the text ads. The publisher can cache the ads for a set amount of time.

Will this not make your tracking and monitoring of ad stats very difficult. Does caching by publisher how mean you will be unable to track impressions? or are you based entirely on CTR?


3:37 am on May 26, 2008 (gmt 0)

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the only hazy part is the 10 minute cache of the feed
maybe that action is done on our end instead of by the publisher

and this is for a new platform - maybe we should avoid the cache altogether -

this platform needs to do 25 million impressions day one
the old one does 300 mil a day
this one will be smaller


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