Meta tags: consistent throughout entire site or page related?

[Booneman]

I know this may sound silly, but here goes. I'm not quite certain, should my meta tags be the same for each page on the entire site or specific for each pages content?
Embarrassed, but I had to axe somebody...
Thanks

[mirozake]

That's actually a great question Booneman. I just never thought about it much and had the same meta tags for all my pages. I would love to hear from others what the up and down sides to having different meta tags would be.
- Miro

[draggar]

Page related, but remember that content is far more important than meta tags. I mainly use them to keep track of what the page is about in my larger communities.

Hit them up with good and solid keywords (don't overdo it), but having them in the <title> tags is more important, plus having them in different formats (links, headers, bold, italicized, underlined, etc..) plus proper usage will go much further than having them in the meta tags.

[Lorel]

If you use the same title/description tag on every page then the search engines may use those tags to define what your site is about. If all pages have the same title/description tag this can hamper ranking because you can usually only rank well for keywords that fit in your title. If you market several products/services then only a few of these will rank well with duplicate titles. Every page should reflect it's own content.

[Booneman]

Awesome. Thank you all. I was leaning towards those lines Lorel & draggar, but I didn't want to speculate without any evidence or experience. And Miro, thanks for making me feel smarter than my question suggests.

So, repetition with keywords throughout the title tag, keyword content, headers is a good thing, I gather?

What about logo/banner jpgs. I have one in my header. Should they be named "banner.jpg" for instance or should they be named something page related like "mypage.jpg"?

[BeeDeeDubbleU]

Have a look at this old post from Pageoneresults, which is still relevant today.
[webmasterworld.com...]

[Booneman]

Awesome, those answers are clear and concise. Thanks a lot! That's a great reference. Rock on...