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Bingís goal is to help the user complete their search tasks as efficiently as possible. To do this, Bing:
Optimizes titles for relevance to the user. Titles are very powerful when it comes to showing how a site or document is relevant to a userís query.
Optimizes snippets. Snippets also help the user differentiate between search results at a more granular level.
Optimizes display URLs. Users look at URLs to validate the source of information and gauge its authenticity. Bing tries to make it easy to see who is providing the information.
How Bing Chooses a Web Page Title For Its SERPs [blogs.bing.com]
Bing has a complex set of rules that combine many different pieces of information to build titles, snippets and URLs in order to provide the optimal search experience to the user.