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Bing Christmas Update?

Noticing some very different SERP's Nov 21, 2011



7:17 am on Nov 21, 2011 (gmt 0)

10+ Year Member

Very rarely do I notice updates in Bing but this one seems to be rather huge, major shakeups across the board. From what I see it is pushing "Brands" as well, though it hasn't been pushed to Yahoo yet, can you give us an update BingDude?


4:16 pm on Nov 22, 2011 (gmt 0)

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

It's too early to tell for me.

Anyone else seeing movement?


8:25 pm on Nov 22, 2011 (gmt 0)

noted traffic drops starting on thursday for about 400 longtail keywords that had been ranking number one in Bing. assumed it was the loss of a few high quality links until the trend reversed on saturday in Bing only. dips began again in Bing sunday and into monday. Thursday and Friday the dip was 17%-28% Sunday and Monday the dip was more pronounced at 25%-33%

Bing: 17%, 28%, 0%, 25%, 27%
Yahoo: 17%, 24%, 29%, 26%, 33%


9:45 pm on Nov 22, 2011 (gmt 0)

10+ Year Member

Also noticing around 20-30% drop for yahoo, bing slightly less at 10-15%


7:52 am on Nov 24, 2011 (gmt 0)

5+ Year Member

Bing just nuked all but one of the top black friday ad sites from the index. Not just penalized but completely removed all the top ranking domains entirely (except one). Update happened on Nov 22 and 23. All they left in the top 20 was news sites (no sites with ads or products), one good ad site and one spam site with obviously hacked/spoofed backlinks.


4:08 pm on Nov 24, 2011 (gmt 0)

5+ Year Member

Has this been noted in the UK yet?


4:27 pm on Nov 24, 2011 (gmt 0)

10+ Year Member

No huge changes seen from my end. What's curious is a minor competitor has jumped to #4 for a money phrase...yet the site is rarely updated, has a lot of copied information from our main site that's mostly out-of-date now, has very little content (home page is just an affiliate link), has an unrelated title (meant to target a money phrase)... The one thing they have going for them is their domain is old and their domain is a perfect keyword fit. All in all a horrible experience for users.

To give google credit, they bury this site in the rankings.


6:05 pm on Nov 24, 2011 (gmt 0)

5+ Year Member

smithaa02 I've seen a bunch of both good and crappy sites, especially those with an exact or partial match domain name get completely removed from Bing in the last few days. The minor site might disappear yet. The phrase I was watching took almost 24 hours to update. The SERP finally settled out with no exact or partial match domains on the first 3 pages. Every site with a partial or exact match has been completely removed from the index.


6:05 pm on Nov 24, 2011 (gmt 0)

5+ Year Member

Yahoo traffic +25% (as of 10am compared to last Thursday)
Bing traffic -50% (doesn't say much, can still go up)

In general:
100k+ indexed pages in Bing/Yahoo, but only ~10% of referrals come from B/Y. ~90% is from G.


1:48 pm on Nov 25, 2011 (gmt 0)

5+ Year Member

I think Bing is consistently updating, very much like the "data push" Google used. I also think they have a few sets of results they can return at any given moment.


12:21 pm on Nov 28, 2011 (gmt 0)

WebmasterWorld Senior Member sgt_kickaxe is a WebmasterWorld Top Contributor of All Time 5+ Year Member

I'm seeing multiple pages from my site returning 1-2 and 1-2-3 for some keywords, reminds me of Google.


1:10 pm on Nov 28, 2011 (gmt 0)

5+ Year Member

Bing also just nuked any site with "Cyber Monday" in the URL including the .com which is the official site of the National Retail Federation which created Cyber Monday in the first place. Having launched their own black friday / cyber monday affiliate site it looks like they are trying to eliminate any competition from the SERPs. Virtually any site with either keyword in the domain has been completely removed from Bing's index.


4:23 pm on Nov 28, 2011 (gmt 0)

5+ Year Member

We have experienced a 5 position drop for a two keyword phrase and the result was a 50% decrease in traffic and conversions month to date. The keyword phrase was one that we had consistently ranked top 3 for the past 10+ years. They definitly are returning more than set of results at least in our experience.


6:19 pm on Nov 28, 2011 (gmt 0)

I dont think Bing nuked it on purpose. It looks like for the cyber monday query Bing is placing more emphasis on date sensitive information. Target and Dell are the only shopping locales to rank organically and they both have date sensitive info. Target places the year in the title and Dell has lots of dates in the fine print below that correlate to this years cyber monday. The rest of the rankings are news publications listing deals etc...

Bing does slip in Bing.com/shopping but it is below where cybermonday.com would typically be.

contrast this with google. In google history seems to play a larger role than date stamping because cybermonday.com is #1 and wikipedia is #2. we could also say that keywords in the root domain are playing a large role in google rankings for this phrase as there are 5/10 page 1 results with 'cyber monday' in the root.

3 of the 10 results are stores in Google and only 1 is a news website. i think that shows us what the two are looking at for this holiday ranking term and I dont think it correlates well to drops last week in Bing.


2:44 am on Nov 29, 2011 (gmt 0)

5+ Year Member

Dot_media, but they weren't just lowered in the rankings, any site with "black friday" in the domain was completely removed from Bing's index the day before black friday and every site with "cyber monday" in the domain was completely removed from Bing's index the day before cyber monday. That hardly seems unintentional. The complete removal of those sites the day before search traffic for those terms peaks, coinciding with Bing launching their own Black Friday / Cyber Monday site can hardly be a simple algorithmic update.


7:54 pm on Nov 30, 2011 (gmt 0)

I was coming to report that. looks like i am eating crow on this one: [searchengineland.com...]

Bing really? Just when I was starting to like you more than Google for your openness and lack of insane algo updates.

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