Control Between Yahoo vs Bing Ads?

Do you want control to display different ads on Bing vs Yahoo?

[rustybrick]

Curious, do you want the ability to show Yahoo Search users a different set of ads then you would show Bing users?

Yahoo and Bing have different UIs, different user bases, etc.

Would you want a feature to break out your campaigns and target Yahoo Search differently than Bing Search?

Or do you like to simply manage one campaign that does both Yahoo and Bing at the same time with no differentiation?

[Mel66]

We absolutely need the ability to have separate campaigns (and bids) for Yahoo vs. Bing. This is a critical omission IMHO on the part of the Alliance.

[maximillianos]

Bing bought the rights to advertise on the service. Now it is no different than Google grouping all their properties together for search advertising in Adwords.

I don't see Microhoo making any changes.

[Jon_King]

>>target Yahoo Search differently than Bing Search

Absolutely. Demographics can be wildly different.

[MrHard]

Did anyone here have a decent ROI with Yahoo?

Opted out with them years ago due to poor quality traffic.

[atom42]

Trick with Yahoo is to keep an eye on exactly where the traffic is coming from.

When they turned off their "content network" what actually happened was a mass reclassification of what fell into content, and what fell into search.

With the right tracking you can understand exactly where the bad traffic is coming from, and block it by IP. That way, you can slowly improve the results over time. As networks combine and develop, this level of visibility becomes more and more important.

Obviously, you will need to decide if this is a good investment of your time, or if you're better off just focussing on Google. However, with more and more people deciding to do just that - there becomes an increasing opportunity on the smaller engines (or, engine - as is soon to become the case).