Welcome to WebmasterWorld Guest from

Forum Moderators: werty

Message Too Old, No Replies

negative keywords

how it works in adCenter?

1:05 am on Jun 16, 2010 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:June 2, 2006
votes: 5

Based on what I could read around, adCenter does not offer exact negative match - is that right?


I don't want "shoes" to trigger my ad, but "black shoes" I do.
What I see is that "shoes" as a negative keyword will simply stop anything that has "shoes" in it.


Almost a month without a post?! Is it because folks are busy with Bing gaining in search share or because adCenter went downhill? ;)
10:49 pm on June 16, 2010 (gmt 0)

Junior Member

5+ Year Member

joined:Apr 7, 2008
votes: 0

Yeah, I've had this same issue. As you alluded to, the negatives function as broad negatives would in Google. I don't believe there is a good work around outside of bidding down your broad match keywords to fend off the irrelevant clicks. It's not exactly a good way for Microsoft to maximize ad revenue.

I actually had an even worse example. In my situation, I had an ad group of Black Shoes keywords and just the search "black" was triggering my ads. That query was racking up clicks pretty heavily too so bidding down/pausing the broad terms was the only solution I could come up with.
11:05 am on June 24, 2010 (gmt 0)

New User

5+ Year Member

joined:Nov 19, 2009
votes: 0

Did you try to use only phrase match for your keywords?

But I confirm that 'shoes' as negative will exclude everything that has the word 'shoes'!
8:23 pm on Sept 24, 2010 (gmt 0)

New User

10+ Year Member

joined:May 16, 2005
votes: 0

I don't want "shoes" to trigger my ad, but "black shoes" I do.

That shouldn't ever happen. If it does happen, it's a MAJOR glitch. According to adCenter: "Broad match triggers the display of your ad when individual words in your keyword appear, in any order, in a customer's search query. For example, your keyword "black shoes" would match search queries that include "black shoes," "shoe is black," and other variations, and not just "black" or "shoes."

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members