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negative keywords

how it works in adCenter?

     
1:05 am on Jun 16, 2010 (gmt 0)

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Based on what I could read around, adCenter does not offer exact negative match - is that right?

I.e.

I don't want "shoes" to trigger my ad, but "black shoes" I do.
What I see is that "shoes" as a negative keyword will simply stop anything that has "shoes" in it.

Thanks

P.S.
Almost a month without a post?! Is it because folks are busy with Bing gaining in search share or because adCenter went downhill? ;)
10:49 pm on June 16, 2010 (gmt 0)

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Yeah, I've had this same issue. As you alluded to, the negatives function as broad negatives would in Google. I don't believe there is a good work around outside of bidding down your broad match keywords to fend off the irrelevant clicks. It's not exactly a good way for Microsoft to maximize ad revenue.

I actually had an even worse example. In my situation, I had an ad group of Black Shoes keywords and just the search "black" was triggering my ads. That query was racking up clicks pretty heavily too so bidding down/pausing the broad terms was the only solution I could come up with.
11:05 am on June 24, 2010 (gmt 0)

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Did you try to use only phrase match for your keywords?

But I confirm that 'shoes' as negative will exclude everything that has the word 'shoes'!
8:23 pm on Sept 24, 2010 (gmt 0)

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I don't want "shoes" to trigger my ad, but "black shoes" I do.


That shouldn't ever happen. If it does happen, it's a MAJOR glitch. According to adCenter: "Broad match triggers the display of your ad when individual words in your keyword appear, in any order, in a customer's search query. For example, your keyword "black shoes" would match search queries that include "black shoes," "shoe is black," and other variations, and not just "black" or "shoes."