Sharp drop in MSN adcenter traffic yesterday

[tamarz]

Just noticed a 75% drop in my MSN traffic yesterday. At first I thought It might have been a resuly of changing ads on my account but now I believe its more of a system problem. Anyone else?

[Simon_Says]

Yes big drop around 7 PST. More than 75%. Both UK and US

[rustybrick]

Here is the answer....

[adcenterblog.spaces.live.com...]

On the 16th April we improved how we establish the quality and relevance of ads and landing pages in relation to the search user’s likely intent. This improvement will ensure that we maintain a high quality of ads and relevance to the Live Search user and is not a radical change, but an enhancement to our existing guidelines around relevance and quality.

[edited by: engine at 8:33 pm (utc) on April 17, 2007]
[edit reason] added quote [/edit]

[tamarz]

I got slapped big time... seems they don't like my landing pages at all.

any way of seeing the actual new quality score on the campaign management panel?