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[edited by: LeoXIV at 1:39 am (utc) on Jan. 18, 2007]
I'm not worried about the reviews, as long as someone with a brain does them, after all we complain when we see things that aren't right. MSN are just trying to improve standards.
Remember, there's always a chance that a manual review, if positive, could improve your relevance score.
I'm a little concerned that there may be negative repurcussions. I have MANY keywords, but I spend hours and hours and hours making sure that every keyword is targeted. I'm concerned MSN may just say "too many keywords" and drop the hammer on me.
We shall see...
I hope this helps - please let me know if you have any questions.
ALL of my keywords are extremely targeted and hand-vetted. Several of my campaigns have overall CTR's in the 1.5% to 2.5% range. But I believe in targeting long-tail keywords (targeted ones!). I think this is where I've gotten into trouble.
My campaigns had been completely stable for many months. I created one new campaign with a large number of keywords (my largest campaign ever). Seems like it was the influx of keywords for this campaign that caused all my problems. Within 72 hrs, I'm subject to editorial audit. Keywords in all of my campaigns continue to be disabled day after day. I nuked the new campaign, hoping that would stop the assault. Alas, it continues.
Soon, more than 50% of my keywords will be disabled with no end in sight. These campaigns ran for MANY months with high CTR's and only a very small number of rejected keywords.
Anyone else experiencing this?
I highly recommend everyone be careful when submitting large numbers of keywords; you may get slapped, as I have.
We have had a couple of smaller campaigns come back with more rejections, and I have to say I agree with the results. We probably would have deleted the suspended words on the next ROI sweep anyway, so I'd say it's working well (for us, I appreciate that other may be experiencing problems that seem odd).
The best advice I can give you is to have the target keyword in the body text on the landing page. If you don't at least mention the specific search term then you are leaving yourself wide open to automatic flags being raised. Also, you should make sure that keywords are closely synonymous to the main subject of your ad/landing page (stray too far and a manual reviewer may have difficulty recognising the relevance, you know your business much better than any reviewer so make it easy for them to see the relevance - if they can see it so can your potential customers).
Remember that this is about forcing people to 'be more relevant', it's not the same as Google forcing minimum bids up. This is a simple, honest (although possibly flawed for some) suspension of keywords that do not appear to be relevant enough. There are plenty of other things that I would like AdCenter to address before this though, like giving us decent tools to actually manage large numbers of keywords.