Forum Moderators: werty
As many of you know we’ve recently started a pilot of MSN’s new search advertising product, MSN adCenter, in the US. I’m writing today on behalf of the adCenter Product Management team to reach out to the WebmasterWorld community so that we can get your feedback on how we’re doing and what you’d ideally like to see from us during the pilot and after launch. Specifically, we’re looking at how we can offer a set of compelling services to our self-service advertisers. Do you want campaign optimization? A quick migration tool? What about an ad certification program? If you were to name the top 5 services you could have, what would they be? Let us know! We’ll be reading this thread.
We’d also like to meet with you. If you are willing to chat with a member of our team – sticky mail us and we’ll set something up.
If you are interested in participating in the pilot, please sign-up here (this link is exclusive to WebmasterWorld and referrals will be closely reviewed :):
[advertising.msn.com...]
Cheers,
The MSN adCenter Team
Is this for publishing or advertising!
Please, if it is for publishing rename the publisher part of ad center to something like Publisher adcenter...Sheesh...this old world is confusing enough.
I LIKE THE MSN ADCENTER INTERFACE
From start to finish, I think it's much easier to create an MSN ad and assign keywords then it is to create a Yahoo or Google ad.
I'm sure they will continue to improve the system while in beta mode, but I think it has the potential to blow the others out of the water.
Especially if you can get traffic for .05/click ;}
For short promotions I want to be able to set the ad group to turn off automatically after a certain date.
I am cluelss as to how the parameter works in MSN. ANyne have any tips?
A tool to find/edit keywords with filters would make life much easier within the system.
As many have stated the reporting has plenty of bugs, and the time it takes to see past day stats is not very conducive with business. We are still waiting for updated stats for Monday, and it is already Wed. afternoon.
Deleting duplicates automatically rather then finding them in our list would save a lot of time. If you try and upload a large amount of keywords at once you are bound to get duplicates. Even if you filter the list via Excel, the MSN system still sees certain keywords as duplicates such as "widget" and "widgets."
Excel obviously does not see these as duplicates as they are totally different words in realm of their filter. We found an Excel Add-On that allows you to compare 2 lists and delete duplicates MSN finds, but simply having those keywords deleted automatically during the creation of order process would speed things up immensely.
I am sure this will get better as the beta moves forward, but these are our initial thoughts and issues.
2. A tool to allow us to select a subgroup of keywords in an existing order group and write a different ad for this group of keywords instead of having to cut and paste these keywords into a different/ new order group.
(Yahoo is nice in that it allows advertisers to write a different ad for each keyword. This would be similar except that it would allow for better grouping. Maybe be a little more user freindly)
For the record, I really like Adcenter. I think the people on this board who complain about "not enough traffic" are really missing the potential of this platform. They don't realize that it's not how big of a peice of the pie your getting (google vs. msn), it's how much of the total pie are you getting!
MSN may be a smaller part of the overall pie, however, I have definately seen an increase in my leads and sales. conversions are great!
M$ at it again!
1. The ability to produce reports showing the results of time-of-day targeting.
2. An easier mechanism for entering large keyword lists - similar to AdWords' cut-and-paste.
3. The ability to view more lines on-screen. For those of us with high-speed connections and long lists of keywords, orders, etc., we should be able to view hudreds of lines per screen.
The interface needs fixing.
DO that FIRST.
Nothing else until then.
I was in GoTo in the early days and Google AdWords, and there are issues to be sure, but not of a different type and quantity than they both had.
The BIGGEST thing for me is getting the migrate keywords thing to work better. You will make far more money and we will all be happier if we have a more efficient way of getting more keywords into our campaigns. The inability to easily eliminate duplicates is perhaps the biggest issue here for me.
On a side note, anyone have a rough estimate of time from submitting keywords to them being approved and running?
I also have several (good) keywords that were "not approved" but are getting 2,000 impressions and 150 clicks...
A few bugs in them there vacuum tubes...
Bop
i'm obviously very behind in answering the questions in this thread - i just wanted to let you know that i am here, and you'll be seeing more of me soon, along with some answers.
again, sorry for the long radio silence. and, keep 'em coming.
thanks,
adCenter411
t-bird, you can add negative keywords to the whole campaign using the import/export option. go to the keywords tab, export your list, then add the negative keywords (separated by a comma, no space)to the XLS, and then import the XLS back in. note that if you do any kind of keyword change (including adding negative ones) the keywords will be kicked over to the automated editorial review before your changes go live.
szetela, you can see time-of-day targeting results in the reports.
1. go to the Reports tab.
2. in the Report Group drop-down, choose Targeting.
3. in the Report drop-down, choose Metro Area Demographics.
4. run the report. You'll see a column called Hour which shows you the info you need.
Let me know if that helps. And keep your questions and suggestions coming.
Thanks,
adCenter411
Is that some kind of joke? Make a real global negative kw option. What about a text box like in google adwords? How hard is that? You have to allow negative kw addition without having to resubmit all the kws.
Also, whenever I log in the orders do not show up. I have to go to another page ('reports' or something) then go back to orders to see them.
Also, usually when I hit 'keywords' the menu bar loads but no kws. I have to do it a few times for them to show up.
Is there a way to get the keyword put into the referring URL, for tracking purposes. YSM has their "Easy Track" system which appends the search term onto the URL. In Google AdWords, advertisers can set up the URL with {keyword}, which brings the keyword into the actual URL. I use these to track clicks.
It would be really convenient if MSN had something similar.
Have you tried using the parameters? I believe that should do the trick.
I tried calling the adCenter customer support and got a really long and confusing explanation on how to do it. After I hung up I found out that you can use {keyword} in the ads without having the set up any parameters. You can probably use it in the URL also.
