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MSN adCenter - WishList

Share your product recommendations with the adCenter team!



6:52 am on Nov 8, 2005 (gmt 0)

10+ Year Member

Hello WebMaster World Readers –

As many of you know we’ve recently started a pilot of MSN’s new search advertising product, MSN adCenter, in the US. I’m writing today on behalf of the adCenter Product Management team to reach out to the WebmasterWorld community so that we can get your feedback on how we’re doing and what you’d ideally like to see from us during the pilot and after launch. Specifically, we’re looking at how we can offer a set of compelling services to our self-service advertisers. Do you want campaign optimization? A quick migration tool? What about an ad certification program? If you were to name the top 5 services you could have, what would they be? Let us know! We’ll be reading this thread.

We’d also like to meet with you. If you are willing to chat with a member of our team – sticky mail us and we’ll set something up.

If you are interested in participating in the pilot, please sign-up here (this link is exclusive to WebmasterWorld and referrals will be closely reviewed :):



The MSN adCenter Team


3:23 am on Mar 1, 2006 (gmt 0)

10+ Year Member

Not sure if this was mentioned. Too long of a thread to search for now. Is there a chance that MSN Search will move towards a Google Adwords style CTR / CPC competitive pricing structure? I hope you guys won't just migrate to a pay for placement structure currently used by Yahoo. I think this really affects "smaller but smarter and more targeted" advertisers.


6:55 pm on Mar 9, 2006 (gmt 0)

10+ Year Member

User friendly Set-up. It would be much nicer if the version were more user friendly!

Change to the Geographic Targeting:
The options for selecting countries work well, but it would be nice to be able to target specific states and/or regions within the US.
It would also be nice to have the Cities organized under the state the cities are located in. I had to search through each city listed one by one to make sure I had selected all of the cities within California... A big pain the arse!

The entire system is very unfriendly for users. I've spent the last 3 days uploading and creating the 8 user accounts for our clients who wanted to go live and test the beta version. It's an incredibly slow and painful process. I was able to make submissions to 7 different search engines (business.com, miva, enhance, quigo, mygeek, kellysearch, & findology) in the same amount of time that it took me to create a single order and add in 50 keywords.

The bulk-upload system is not even worth the time because you still have to manually create the campaigns, the orders, then create separate spreadsheets for the ads and the keywords. It needs to be condensed into a single bulk-upload spreadsheet where the user has the import options of replacing or updating the entire contents of the current campaign.


8:43 pm on Mar 9, 2006 (gmt 0)

10+ Year Member

I'd like some control of the time frame for the stats on the various pages - the Keyword Performance page, for example. Instead of showing the stats for the entire time the campaign has been running, it would be nice if I could change it to the last day, week, month, etc.

I guess that might cause problems since sometimes it's almost a week before you can even pull a report to see how the campaigns are doing, but I hope that it's something that MSN is looking at adding in the future.


12:32 am on Mar 22, 2006 (gmt 0)

10+ Year Member

Keyword Rejection Page...
If a keyword is declined I'd like a separate page to view which words were declined as well as the reason for why.


2:57 pm on Apr 2, 2006 (gmt 0)

10+ Year Member

I just had a campaign expire. You can't just re-start it, or modify the ending date. You have to export all the keywords and all the ads, and re-import them into a new order. Aaaaargh. There are many, many steps to this process.
Please, Adcenter, give us the ability to just modify the ending date.


9:32 pm on Apr 2, 2006 (gmt 0)

5+ Year Member

how about a way to bulk update keywords, bids, and parameters in a similar fashion to Ask Jeeves / Looksmart?

It's great we can import campgains with lots of keywords, but it's nearly impossible to manage sets of keywords. i might have an order with 500 keywords and I want to update the bids and/or paramaters on 40 of them. right now, you have to individually go to eacn one and manually change stuff. wouldn't it be great if we could just upload the changes?


11:52 am on Apr 4, 2006 (gmt 0)

10+ Year Member

Simple stuff:

- Default to U.S. rather than Singapore as the location on all new campaigns. It's a pain to change another control - target your 99% user base

- Provide a total when I do a report on the Billing & Budget Summary and don't make it so hard to get to. Maybe show yesterday's total spend when you first enter the reports section.

- Get rid of all the "post backs", requiring a wait - use hidden divs or ajax instead


6:11 am on Apr 11, 2006 (gmt 0)

10+ Year Member


Keep the reports up to date. My reports are still 2-3 days delayed. I used to think that Yahoo was bad by being 1 day behind. Come on MSN.. lets get our act together. I know it's in beta but you're getting close to full launch.


12:36 pm on Apr 11, 2006 (gmt 0)

10+ Year Member

Actually, I think that they are getting farther away from full launch.


6:04 pm on Apr 12, 2006 (gmt 0)

5+ Year Member

There needs to be a simpler layout for the whole AdCenter site. Not only because it doesn't work in Firefox, but because it takes so long to load every page. Making reports is more of a hassle than it needs to be because every time you change an option in a pull-down menu, it reloads the page. And I don't need little animated graphs generated for me unless I ask for them.


1:24 am on Apr 16, 2006 (gmt 0)

10+ Year Member

Simply copy the Adwords friendly interface, if there is no legal conflicts... Everybody's life is easier.


7:05 pm on Apr 19, 2006 (gmt 0)

5+ Year Member

I have one more. PLEASE fix the bidding tool so that you can update all the keyword bids for an order. The inteface is broken right now and will only update the bids for the keywrods that are currently being displyed on screen. If one has a large order (say 10 screens of keywords), you have to update each individual page seperately. Because of the way the interface works, you have to click many times to change just one page of bids, so it ends up taking 2+ minutes a page.... 20 minutes total just to increase the bids on my keywords. Talk about an incentive not to bid higher!


5:44 pm on Apr 21, 2006 (gmt 0)

5+ Year Member

hi flashgordon,
our release on 4/18 changed the bidding tool so now you can update all the bids for an order at once.

let me know how it works for you.



11:00 pm on May 8, 2006 (gmt 0)

10+ Year Member

There is gotta be a way to do bulk uploads without having to do one for each order ads and another one for each order keywords. Is there a way?


3:18 pm on May 9, 2006 (gmt 0)

5+ Year Member

If you spend more than $10,000/mt, you should be able to work with an MSN rep who will upload your keyword lists for you.

And is anyone at MSN actually reading the emails. I asked to talk to a rep to help with with the issue above and this is what I got (annoying):

adCenter has launched.

Thank you for your interest in advertising with MSN. We look forward to working with you to meet your online advertising needs.

MSN adCenter is an exciting new platform designed to meet all of your search advertising needs. Search is one of the most measurable ways to spend your advertising dollars. With adCenter, you can target ads by age, gender, geography, time of day and day of week to more effectively reach your audience. In addition, adCenter’s robust keyword research tools show who is searching on what terms – so you can learn before you every pay for a click!

Please visit: [advertising.msn.com...] to register.

Again, thank you for your inquiry. We look forward to enabling your search advertising needs in the coming months.

Learn more about adCenter at: [advertising.msn.com...]


10:18 pm on May 15, 2006 (gmt 0)

10+ Year Member

I'd like the ability to use capitalization in the URL of ads.

Also, I'd like to be able to navigate from one order to the next within a campaign when I am editing without going back to the campaign list. For example, you could add "Next Order" and "Previous Order" navigation buttons at the top of the order pages.

I'd also like a list to stay sorted (even if I navigate away and then come back) after I've sorted it. For example, I will sort the orders in a campaign by CTR, work on an order and then go back to the main list. The main list goes back to the default order. I'd like it to remain in the sorted order unless I navigate away from that campaign or log out.

MOST OF ALL, we still need better reporting. We need close to real-time reporting and easier report generation.


12:16 am on May 18, 2006 (gmt 0)

10+ Year Member

westsider: "If you spend more than $10,000/mt, you should be able to work with an MSN rep who will upload your keyword lists for you. "

Would you believe that when I told the MSN AdCenter rep that I thought a big company would not have the obstacles and the roadblocks and the lack of response that we experience as a small company and I was told: "WE TREAT ALL COMPANIES THE SAME! IT DOESN'T MATTER HOW BIG A COMPANY YOU ARE, YOU GET THE SAME LEVEL OF SERVICE"

Maybe I'm just too naive.


6:33 pm on May 18, 2006 (gmt 0)

10+ Year Member

Don't know if this has been suggested,

While addding keywords to an order, and displaying the match types - all words are set to broad match

The only way to change is to manually go thru each word - how about adding a check box to select broad, phrase, or exact for ALL the words in the order, so as not to require you to select match type for each individual keyword?

This 78 message thread spans 3 pages: 78

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