Welcome to WebmasterWorld Guest from 54.227.157.163

Forum Moderators: open

Message Too Old, No Replies

Microsoft is killing off the Internet Explorer brand

IE will live on, but only as plumbing for Windows

     
9:53 pm on Mar 17, 2015 (gmt 0)

Administrator from JP 

WebmasterWorld Administrator bill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Oct 12, 2000
posts:15148
votes: 170


http://www.theverge.com/2015/3/17/8230631/microsoft-is-killing-off-the-internet-explorer-brand [theverge.com]

Microsoft is killing off the Internet Explorer brand

While Microsoft has dropped hints that the Internet Explorer brand is going away, the software maker has now confirmed that it will use a new name for its upcoming browser successor, codenamed Project Spartan. Speaking at Microsoft Convergence yesterday, Microsoft's marketing chief Chris Capossela revealed that the company is currently working on a new name and brand. "Were now researching what the new brand, or the new name, for our browser should be in Windows 10," said Capossela. "Well continue to have Internet Explorer, but well also have a new browser called Project Spartan, which is codenamed Project Spartan. We have to name the thing."
10:42 pm on Mar 17, 2015 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Sept 4, 2001
posts:2286
votes: 90


A rose by any other name? Time will tell.

Marshall
1:11 am on Mar 18, 2015 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member fathom is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:May 5, 2002
posts: 4110
votes: 109


Spartan - defined as: showing the indifference to comfort or luxury.

who are they trying to kid.
1:50 am on Mar 18, 2015 (gmt 0)

System Operator from US 

incredibill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Jan 25, 2005
posts: 14664
votes: 99


This from the idiots that brought us "Metro" because the new UI looks like subway tiles.

When you have a brand that everyone knows and loathes, um loves, you don't mess with it.

Just ask whatever happened to New Coke?

I sure haven't seen it anywhere.

On the flip side the only reason you might want to rebrand it is if it's breaking the MSIE browser mold and going in a bold new direction, like using Apple Webkit so the pages render like every other browser :)
4:01 am on Mar 18, 2015 (gmt 0)

Administrator from US 

WebmasterWorld Administrator not2easy is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Dec 27, 2006
posts:4302
votes: 290


It sounds like they are planning to join the rest of the internet and become standards compliant. yay.
4:05 am on Mar 18, 2015 (gmt 0)

Administrator from JP 

WebmasterWorld Administrator bill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Oct 12, 2000
posts:15148
votes: 170


They've said it's just a fork of Trident, so no such luck there iBill. ;)
Good news is that it's supposed to out perform Chrome and Firefox in a number of rendering functions.
6:32 am on Mar 18, 2015 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member graeme_p is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Nov 16, 2005
posts: 2938
votes: 189


When the IE logo disappears, we will hear a lot of wails of "my internet has gone".
11:18 am on Mar 18, 2015 (gmt 0)

Preferred Member

5+ Year Member Top Contributors Of The Month

joined:May 24, 2012
posts:648
votes: 2


The little 'e' will be replaced with a white flag.
11:25 am on Mar 18, 2015 (gmt 0)

Preferred Member

Top Contributors Of The Month

joined:Sept 12, 2014
posts:384
votes: 68


Hopefully they spend as much time and effort making it work as they are on the name.
1:29 pm on Mar 18, 2015 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member redbar is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

joined:Oct 14, 2013
posts:3189
votes: 473


My Lumia's IE works very well, is there a massive difference between that and the regular version?
1:44 pm on Mar 18, 2015 (gmt 0)

Preferred Member

10+ Year Member

joined:July 26, 2006
posts:357
votes: 33


Geez, did not M$ pay 700 million in fines in the EU becuase of IE bundled with other software?
2:46 pm on Mar 18, 2015 (gmt 0)

Preferred Member from BG 

Top Contributors Of The Month

joined:Aug 11, 2014
posts:546
votes: 174


I bet a kidney they will name it something "brand extending" like discovery or some other BS. To be honest Spartan is already glued in people`s heads...so I hope they leave the name as is.
2:55 pm on Mar 18, 2015 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member redbar is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

joined:Oct 14, 2013
posts:3189
votes: 473


Ah, the caffeine's kicked-in, so we're talking about the "brand" not the actual software?
2:59 pm on Mar 18, 2015 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member jab_creations is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Aug 26, 2004
posts:3178
votes: 22


I think a large chunk of the developer world thinks it's an admission of defeat while I think it's just another pseudo-marketing gimmick to get attention. IE isn't bad any more, anyone remember the HGST Deskstar nick named the Death Star hard drive? Hitachi worked hard to really improve the failure rates and I bought three 4TB drives of theirs recently. Improve, don't rename.

John
3:15 pm on Mar 18, 2015 (gmt 0)

Preferred Member

10+ Year Member Top Contributors Of The Month

joined:July 23, 2004
posts:581
votes: 97


Microsoft can never truly turn the page on it's browser until it starts writing for all of the major operating systems ... Linux for one has yet to see, and most likely will never see, a browser from Microsoft -- If Microsoft intends to do what it says, then they'll have to be open to what's out there, otherwise it's all just going to be smoke and mirrors like usual ...
3:22 pm on Mar 18, 2015 (gmt 0)

Senior Member

joined:Jan 30, 2006
posts:1696
votes: 15


no matter how great and perfect they make IE...... people will always make fun of and dismiss it.



HGST Deskstar nick named the Death Star hard drive? Hitachi worked hard to really improve the failure rates and I bought three 4TB drives of theirs recently.


Yep, i now seek out Hitachi drives because they are built like TANKS!
3:24 pm on Mar 18, 2015 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

joined:May 9, 2000
posts:26128
votes: 950


In some respects, IE is very poor, imho. Standards are the problem; It has drifted too far, or failed to follow what people want from a browser. Nobody wants to get a message from a site that the browser is incompatible, or, the site doesn't display properly.

If Spartan (codename) is going to become the basis of Windows 10 we're going to have more fun when it launches later this year. [webmasterworld.com]

For completeness, here are the other Spartan threads on WebmasterWorld.

Windows 10s new browser will have the most advanced features ever [webmasterworld.com]

Microsoft's Spartan browser: What's under the hood [webmasterworld.com]

'Spartan' browser to get extensions [webmasterworld.com]
4:51 pm on Mar 18, 2015 (gmt 0)

System Operator from US 

incredibill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Jan 25, 2005
posts: 14664
votes: 99


Good news is that it's supposed to out perform Chrome and Firefox in a number of rendering functions.


Rendering is the least of their problems.

Maybe they're just changing the name because all of those legal restrictions that were imposed on MSIE call it by name, perhaps this is a bundling loophole :)
6:43 pm on Mar 18, 2015 (gmt 0)

Senior Member

WebmasterWorld Senior Member editorialguy is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

joined:June 28, 2013
posts:3422
votes: 747


Never mind killing off the brand: Just kill off the browser.
7:26 pm on Mar 18, 2015 (gmt 0)

System Operator from US 

incredibill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Jan 25, 2005
posts: 14664
votes: 99


Never mind killing off the brand: Just kill off the browser.


Sadly that won't fly because there are many Windows only corporate sites out there that use nothing but MS tech which would leave a lot of companies that drank the kool-aid lost in the shuffle. That reason alone is probably why MSIE will remain plus this new browser because if MS pisses off the corporate world and lose all those sales, they'd be in really big trouble.

Really, MS Windows is the only non-Linux platform left, just a matter of time...
7:39 pm on Mar 18, 2015 (gmt 0)

Senior Member from AU 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Aug 22, 2003
posts: 2252
votes: 149


Yawn! What's in a name?

I use IE 11 for some applications, and Firefox 32 for the rest.

If it works for me? That is all I care about.

Tinker all you like, I'll only end up customising it my way - as in my Win 8.1 mostly looking like Win XP Pro.
8:15 pm on Mar 18, 2015 (gmt 0)

Moderator from US 

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Apr 13, 2002
posts:14902
votes: 485


...as in my Win 8.1 mostly looking like Win XP Pro.


That's a goodie. First thing I do on a new computer is revert to the Windows Classic skin. :)

Killing off the brand is probably a good idea. The brand itself had too much baggage so good to start over and build a new one.
11:37 pm on Mar 18, 2015 (gmt 0)

Senior Member from AU 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Aug 22, 2003
posts:2252
votes: 149


I look at it this way, my PC is a Custom Built Desktop put together by myself to my specifications and requirements.

To me it is nothing more than one of many tools at my disposal, I never look at it as an experience as it seems to be for so many other people today, particularly the young.

I've always configured my tools in a way which works best for me.
11:44 pm on Mar 18, 2015 (gmt 0)

Preferred Member

10+ Year Member Top Contributors Of The Month

joined:July 23, 2004
posts:581
votes: 97


First thing I do on a new computer is revert to the Windows Classic skin


Funny, that's one of the first things a lot Linux users do too ...

Microsoft might have set the standard for GUI, but Linux sets the standard for everything else ..
9:14 am on Mar 19, 2015 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member graeme_p is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Nov 16, 2005
posts: 2938
votes: 189


@mcneely, I like to set up my desktop the way I like it, but it does not look like any version of Windows. The most popular Linux distro is Ubuntu which cannot be made to look like Windows without installing a new desktop environment. My own current desktop is probably best described as XFCE made to look like Ubuntu Unity....

I do think that Windows users who like ton customise things heavily need to release their inner Linux user - Linux is so much more customisable.

[edited by: graeme_p at 9:21 am (utc) on Mar 19, 2015]

9:20 am on Mar 19, 2015 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member graeme_p is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Nov 16, 2005
posts: 2938
votes: 189


Really, MS Windows is the only non-Linux platform left, just a matter of time...


I think you mean *nix, given MacOS is Unix, not Linux, but yes. It worries me slightly that the existence of just two operating systems families holds back innovation that requires a break with the past/ It would be really nice is BeOS was still around or Plan 9 had taken off just so people would do things in more different ways.
3:22 pm on Mar 19, 2015 (gmt 0)

Preferred Member

10+ Year Member Top Contributors Of The Month

joined:July 23, 2004
posts:581
votes: 97


without installing a new desktop environment


Which is exactly what a lot of people do - They aren't used to the launcher, so they hide it and set it up with the tools and folders on the desktop .. just like Windows ... There are several configs that will give you the Windows style layout - Lighter builds including Lubuntu gives you the Windows look right out of the box --
8:05 pm on Mar 19, 2015 (gmt 0)

Senior Member

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month

joined:Aug 1, 2013
posts:1338
votes: 22


When the IE logo disappears, we will hear a lot of wails of "my internet has gone".


I here that every time one of my clients accidentally sorts his desktop.

It worries me slightly that the existence of just two operating systems families holds back innovation


Or opens the door for someone with the moxie and money to do an end around. In reality though, the polarity of these two OS's is still driving a great deal of innovation. We've come a long way in the area of conformity where Internet standards are concerned but there's plenty of room for more improvement. Guess I'm saying is that before someone comes along and invents a completely new way of doing things. The players currently in the game should at least make an attempt to conform to the well-planned specifications for things like HTML, CSS and Javascript.
2:22 am on Mar 20, 2015 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Feb 27, 2001
posts:2548
votes: 0


Ding dong the wicked witch is dead. Long live the wicked witch. :p

Have to say that the name Spartan is funny, seeing that M$ tends to deliver software I'd describe more as "Bloated" than "Spartan".
2:46 pm on Mar 21, 2015 (gmt 0)

Senior Member

WebmasterWorld Senior Member editorialguy is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

joined:June 28, 2013
posts:3422
votes: 747


Have to say that the name Spartan is funny, seeing that M$ tends to deliver software I'd describe more as "Bloated" than "Spartan".


No funnier than "Safari." (Who wants to set out on a cross-country trek while waiting for a page to load?)
This 35 message thread spans 2 pages: 35