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Microsoft invests in Foursquare

will use its data to make Bing and Windows better

2:40 am on Feb 5, 2014 (gmt 0)

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http://blogs.wsj.com/digits/2014/02/04/foursquare-teams-with-microsoft-for-dollars-and-data/ [blogs.wsj.com]

Foursquare Teams With Microsoft for Dollars and Data

Microsoft has invested $15 million and agreed to a strategic partnership with the New York-based startup, Chief Executive Dennis Crowley said in an interview. The investment will be added to the $35 million investment round Foursquare announced last December and which valued the company at about $650 million.

In addition to an equity investment, Microsoft has signed a multi-year contract to license Foursquare data in services such as its mobile operating system and Bing search engine.