Welcome to WebmasterWorld Guest from 54.146.217.179

Forum Moderators: bill

Message Too Old, No Replies

Microsoft to rebrand SkyDrive after losing trademark skirmish

     
4:28 am on Aug 1, 2013 (gmt 0)

Administrator from JP 

WebmasterWorld Administrator bill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

joined:Oct 12, 2000
posts:14487
votes: 49


http://www.zdnet.com/microsoft-to-rebrand-skydrive-after-losing-trademark-skirmish-7000018804/ [zdnet.com]

Microsoft to rebrand SkyDrive after losing trademark skirmish

Microsoft is going to be rebranding SkyDrive, its cloud storage service, following its loss of a trademark battle with British Sky Broadcasting Group over the "Sky" name.
4:35 pm on Aug 1, 2013 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

joined:May 9, 2000
posts:22318
votes: 240


Oh, now that's going to be a real inconvenience for everyone involved.
1:48 am on Aug 2, 2013 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Jan 30, 2006
posts:1599
votes: 1


Cause Sky broadcasting was really in a pinch over this one.

heads up to anyone that wants to use "sky" ... i guess mazda better start rebranding that "skyactive" stuff on their cars.
2:23 am on Aug 2, 2013 (gmt 0)

Administrator from JP 

WebmasterWorld Administrator bill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

joined:Oct 12, 2000
posts:14487
votes: 49


Nobody expected that Sky would prevail in this. I wonder what convinced MS to accept this and forgo appeal. A generic term like "Sky" sounds hard to trademark...but then again Microsoft has "Windows"...
7:59 am on Aug 3, 2013 (gmt 0)

Senior Member from LK 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Nov 16, 2005
posts:2419
votes: 17


A term like "sky" cannot be trademarked for all uses, but only those similar to the actual business.

Sky does not have an online storage business, as far as I know, but it does have various online services (internet video, gambling etc.) as well as bring an ISP.

Its enough to make it risky, and MS probably decided they did not want to put more time and money into a brand they may abandon - better to get a predictable transition.

Windows is actually quite an interesting one because of its use for windowing systems. I suspect if anyone wanted to throw enough money into arguing out they could win in court in at least some countries. That is what happened with Lindows - MS lost the case in the US but won in a number of European countries and then bought the Lindows trademark in the US. This is different from sky because of the prior use of "windows" as a name for software.