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Microsoft's Surface Tablets Sales Less Than Its Marketing Costs



3:40 pm on Jul 31, 2013 (gmt 0)

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Microsoft Corp's Surface tablets have yet to make any profit as sputtering sales have been eclipsed by advertising costs and an accounting charge, according to the software company's annual report.

The two tablet models, introduced in October and February to challenge Apple Inc's popular iPad, have so far brought in revenue of $853 million, Microsoft revealed for the first time in its annual report filed with regulators on Tuesday.

That is less than the $900 million charge Microsoft announced earlier this month to write down the value of unsold Surface RT - the first model - still on its hands.

Microsoft's Surface Tablets Sales Less Than Its Marketing Costs [reuters.com]

Earlier stories

Microsoft's CEO, Steve Ballmer, Admits It's Not Selling Enough Surface RTs and Disappointed With Windows Sales [webmasterworld.com]

Microsoft stock drops by billions after disappointing earnings report [webmasterworld.com]

Microsoft Q4 Revenues $19.9 billion [webmasterworld.com]

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