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Microsoft invested in Mimvi on Tuesday, designed to improve its app discovery capabilities for Windows Phone 8. For if developers build the most wonderful apps for Windows Phone 8, but no one sees them, what happens? Everyone loses.
Microsoft made an unspecified investment into Mimvi on Tuesday, almost certainly in an attempt to improve app discovery on Windows Phone 8 as the software giant prepares to launch its latest operating systems.
Specifically, Mimvi will develop a number of products and services to complement the Windows Phone 8 apps that will be hosted on Microsoft's Windows Azure public cloud, the two companies said. The agreement also involves Microsoft making undisclosed investments in Mimvi in the form of engineering services, software and cash.